Privacy Policy

1. Introduction

TackGo, Inc. (“TackGo,” “we,” “us,” or “our”) operates the TackGo online marketplace and coordination platform (the “Platform”) that connects horse owners, professional haulers, and stable and boarding facility operators across the United States.

This Privacy Policy describes how we collect, use, disclose, store, and protect personal information when you visit our website, create an account, use our mobile application, or otherwise interact with the Platform. It also explains your rights and choices regarding your information.

By using the Platform you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please do not use the Platform.

2. Information We Collect

We collect information you provide directly to us, information generated by your use of the Platform, and information from third-party sources. Below is a summary of the categories of information we collect.

2.1 Information You Provide

2.2 Information Generated Through Your Use

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Payment processors (e.g. Stripe) — transaction status and fraud signals
• Identity verification services — document verification results
• Social login providers — if you choose to sign in via a third-party identity provider
• Other users — reviews, ratings, and reports submitted about you
• Public databases and registries — for regulatory compliance checks

3. How We Use Information

We use the information we collect to operate, maintain, improve, and protect the Platform, and for the specific purposes described below.

3.1 Platform Operation and Service Delivery

• Creating and managing your account and profile
• Enabling booking requests, bids, and confirmations between owners and service providers
• Facilitating Instant Book transactions
• Providing real-time GPS tracking and checkpoint updates for active trips
• Generating welfare-aware route recommendations based on horse health profiles
• Processing payments, managing escrow of funds, and issuing payouts
• Managing horse records and document expiry notifications
• Storing and displaying reviews and ratings

3.2 Communication

• Sending booking confirmations, reminders, and status updates
• Notifying you of messages from other users
• Sending account security alerts, including login notifications
• Delivering customer support responses
• Providing service announcements and policy update notices
• Sending promotional communications about TackGo products and features (you may opt out at any time)

3.3 Safety and Trust

• Verifying user identity and service provider credentials
• Detecting and preventing fraud, abuse, and unauthorized access
• Investigating complaints and enforcing our Terms of Service
• Monitoring for suspicious activity or policy violations
• Supporting law enforcement requests where required by law

3.4 Analytics and Improvement

• Understanding how users interact with the Platform to improve features and usability
• Conducting internal research and analytics
• Testing new features and measuring their effectiveness
• Developing aggregate, anonymized insights about Platform usage

3.5 Legal and Regulatory Compliance

• Complying with applicable laws, regulations, and legal processes
• Responding to valid legal requests from courts, regulators, or law enforcement
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of TackGo, its users, and the public

4. Sharing of Information

TackGo does not sell your personal information to third parties. We share information only as described in this section.

4.1 Between Platform Users

To facilitate bookings, certain information about you is visible to other users. The specific information shared depends on your role:

• Horse owners can see hauler and stable profiles, including name, photo, business name, service area, equipment, ratings, and reviews
• Haulers and stables can see owner names, general location, horse details relevant to a booking, and booking-specific communications
• Your public profile information (name, photo, review history, ratings) is visible to other Platform users
• Your precise home address, financial details, and full contact information are never shared directly between users without your consent

4.2 Service Providers

We share information with trusted third-party vendors who help us operate the Platform, under contractual obligations to protect your data and use it only for the purposes we specify. These include:

• Payment processors (Stripe, Inc.) — for payment and payout processing
• Cloud infrastructure providers (AWS) — for data storage and hosting
• Email and SMS delivery services — for transactional and notification messages
• Mapping and routing services (Mapbox) — for route planning and trip tracking
• Analytics and monitoring services — for Platform performance and error tracking
• Identity and fraud detection services — for account verification

4.3 Legal Obligations and Safety

We may disclose your information if we reasonably believe disclosure is necessary to:

• Comply with any applicable law, regulation, legal process, or enforceable governmental request
• Enforce our Terms of Service or other agreements
• Detect, prevent, or address fraud, security, or technical issues
• Protect the rights, property, or safety of TackGo, its users, or the public
• Respond to an emergency that poses a serious risk to human or animal life

4.4 Business Transfers

If TackGo undergoes a merger, acquisition, reorganization, sale of substantially all assets, or similar corporate transaction, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on the Platform prior to your information being transferred and becoming subject to a different privacy policy.

4.5 Aggregated and Anonymized Data

We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify any individual with third parties for research, analytics, marketing, or other purposes.

5. Data Retention

We retain your personal information for as long as your account is active and for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.

Specifically, we retain:

• Account and profile information — for the duration of your account and up to 3 years after account closure for legal and audit purposes
• Transaction and booking records — for up to 7 years to comply with financial and tax recordkeeping requirements
• Location tracking data from active trips — for up to 12 months after trip completion
• Reviews and User Content — until removed by the user or TackGo, or until account deletion
• Communications and support tickets — for up to 3 years after the last interaction
• Security and fraud logs — for up to 2 years

When your data is no longer needed, we securely delete or anonymize it. Please note that some information may persist in backup archives for a limited period.

6. Security Measures

We take the security of your information seriously and implement a range of technical and organizational safeguards, including:

• Encryption of data in transit using TLS (Transport Layer Security)
• Encryption of sensitive data at rest
• Hashed storage of all passwords using industry-standard algorithms
• Role-based access controls limiting data access to authorized personnel only
• JWT-based authentication with short-lived access tokens and secure refresh token rotation
• Regular security reviews and vulnerability assessments
• Payment card data processed exclusively by PCI DSS-compliant providers (Stripe) — we do not store raw card data
• Intrusion detection and anomaly monitoring

7. Cookies and Tracking Technologies

7.1 What We Use

TackGo uses cookies and similar tracking technologies (such as local storage and session storage) to operate and improve the Platform. These technologies help us:

• Keep you securely logged in during a session
• Remember your preferences and settings
• Understand how you navigate and use the Platform
• Detect and prevent fraud and security threats
• Measure the effectiveness of features and improvements

7.2 Types of Cookies

7.3 Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You can configure your browser to refuse cookies or delete existing cookies. Please note that disabling essential cookies may impair your ability to log in or use core Platform features. TackGo does not currently respond to browser “Do Not Track” signals.

8. Your Rights and Choices

Depending on where you reside, you may have certain rights regarding your personal information. Regardless of jurisdiction, TackGo provides all users with the following choices and controls:

• Access and correction: You may access and update most of your account information directly in your account settings.
• Account deletion: You may request deletion of your account and associated personal data by contacting us at privacy@tackgo.com. We will process your request within 30 days, subject to our legal retention obligations.
• Marketing opt-out: You may opt out of promotional emails at any time by clicking “Unsubscribe” in any marketing message or by updating your notification preferences in account settings. Transactional and account-related messages are not subject to opt-out.
• Data portability: You may request a copy of your personal data in a structured, machine-readable format by contacting us at privacy@tackgo.com.
• Location data: GPS location data is transmitted only during active hauler trips. You may disable location sharing on your device at the cost of reduced trip tracking functionality.

If you are a resident of California, the European Economic Area, the United Kingdom, or another jurisdiction with specific privacy legislation, you may have additional rights under applicable law, including rights of rectification, erasure, restriction of processing, and objection. Please contact us to exercise any such rights and we will respond as required by applicable law.

9. Third-Party Links

The Platform may contain links to third-party websites, applications, and services that are not owned or controlled by TackGo. This Privacy Policy applies only to the TackGo Platform. TackGo is not responsible for the privacy practices of any third-party service. We encourage you to review the privacy policy of every website or application you visit. The presence of a link on the Platform does not constitute an endorsement by TackGo.

10. Children's Privacy

The Platform is not directed at children under the age of 18 and we do not knowingly collect personal information from children under 18. If you are under 18, please do not use the Platform or provide any personal information. If we become aware that we have collected personal information from a child under 18 without verifiable parental consent, we will take steps to promptly delete that information. If you believe we may have information about a child under 18, please contact us at privacy@tackgo.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, provide notice to you via email or a prominent notice on the Platform.

We encourage you to review this Privacy Policy periodically. Your continued use of the Platform following the effective date of any changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with the revised Policy, you should cease using the Platform and may request account deletion.

12. Contact Information

If you have questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us at: